Produce the Leader You Were Born to Be
Executive coaching for Media executives and creatives navigating change, pressure, and what’s next.
The Inner Producer creates space to step out of the noise, reconnect with your own voice, and lead with greater clarity, confidence, and intention.
Is Coaching for You?
This coaching partnership supports leaders and creatives who are:
Carrying too much - feeling responsible for keeping everything and everyone moving
Learning what’s theirs to own and what isn’t - leading with accountability without taking on what belongs to others
Navigating change - stepping into a new role, considering a career pivot, or redefining what’s next
Leading through complexity - managing competing priorities, challenging dynamics, and constant demands
Seeking greater clarity - wanting to lead, create, and make decisions with more confidence and intention
Meet Your Coach
Mara Farina
I’m Mara — an executive coach and media industry veteran with 30 years of experience partnering with executive and creative leaders as a thought partner, supporting clarity, self-awareness, and intentional action.
My coaching is grounded in ICF core competencies, emphasizing presence, powerful inquiry, deep listening, and client-led discovery. I bring industry context while honoring you as the expert in your own life and work.
For three decades in media and live television, I worked in environments where anticipating problems, making decisions under pressure, and taking responsibility came with the territory.
Those experiences shaped how I led — and eventually taught me something deeper: strong leadership isn't about carrying everything. It's about knowing what is yours to own, what belongs to someone else, and having the clarity to know the difference.
That lesson continues to inform both my own leadership and the work I do with clients today.
The Coaching Approach
My coaching is:
Client-centered and confidential
Curiosity-led, not directive
Grounded in awareness before action
Designed to build sustainable leadership capacity
Common Coaching Focus Areas
Clients often explore:
Career clarity and intentional decision-making
Leadership presence, voice, and confidence
Navigating transitions and uncertainty
Purpose and alignment
Boundaries and relationships
***We focus on what matters most to you — your values, perspectives, assumptions, and choices.***
How We Work Together
This coaching partnership supports:
Complimentary coaching conversation to explore fit and focus
One-on-one confidential coaching sessions (virtual)
Reflection, inquiry, and forward-looking action between sessions
***Coaching engagements are collaborative and evolve based on client goals.***
Outcomes Clients Commonly Experience
Through coaching, clients often report:
Increased self-awareness and clarity
Greater confidence in decision-making
Expanded perspective and choice
Stronger alignment between values and actions
Sustainable momentum toward meaningful goals
Coaching Packages
Coaching engagements are offered in flexible packages designed to support different goals, timelines, and budgets.
3-Session Package
Ideal for short-term clarity, decision points, or focused exploration
6-Session Package
Supports deeper awareness, momentum, and sustained progress
12-Session Package
Designed for long-term growth, leadership development, and meaningful transformation
***Packages are customized based on your objectives, pace, and organizational context. Pricing is discussed during the complimentary coaching conversation to ensure alignment and fit.***